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Brand and Culture Change. Strategy, Planning and Implementation.

I'm Sajeeta Saroop, a seasoned engagement and communications professional with over 30 years of experience across public service, nonprofit, and corporate sectors. I’m deeply passionate about purpose-driven work—supporting initiatives that center around community well-being, mental health, social justice, and inclusive engagement. Throughout my career, I’ve led projects that not only inform but empower—from customer experience leadership at BC Hydro, to public health campaigns with the Canadian Cancer Society, to internal transformation efforts at global organizations like Shell and Unilever. I believe in the power of authentic communication and collaborative planning to foster trust, resilience, and systemic change.

I'm currently open to short-term consulting or full-time opportunities in Canada or The Netherlands—with a strong desire to return to British Columbia to work on projects that contribute to equity, connection, and lasting community impact.


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Actionable Intelligence - the results from the distillation of a wide range of data points, resulting in a finished product that is meaningful intelligence that can be used to develop actionable business strategies.


 
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HELPING BUSINESSES TACKLE THEIR BIGGEST CHALLENGES

I offer a broad range of specialties to companies, including marketing research, brand and marketing strategy development, project management, and workshop facilitation. My passion for driving positive change and achieving remarkable results fuels my dedication to helping organizations thrive in today's dynamic world.
  • I contracted Sajeeta to work with our team to accomplish several goals. First, I needed a skilled facilitator that could work with a diverse team with strategic and complex goals. We needed to have a clear strategic plan, create a high performance team and navigate complex political issues.

    Sukh Sahl - BC Hydro
    Former Director, Key Accounts
  • Sajeeta has a calm, reassuring presence and leads with empathy, grace and wit. She showed me how to create logical solutions to achieve consensus in a manner that generously gives credit to all parties involved.
    Elle Unsal - Canadian Cancer Society
    Former Marketing and Communications Specialist
  • I believe Sajeeta’s talent lies in connecting people within organizations and making sure the common goal for the future is shared throughout. To this day I remain close to Sajeeta and rely on her for advice when it comes to project management and my own career path.
    Eveline Zoutewelle – Hotelschool The Hague
    Former Marketing and Communications Specialist
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Interested in Actionable Intelligence for your project? Let's talk.

Get in touch today and find out how we will streamline your operations or kickstart your next project - I am looking forward to your inquiry!

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